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IDENTITY
MAIN STREET FLORIST​
Main Street Florist wanted an update. They desire to have an identity unlike the common floral shops. So I created an identity that is clean and modern. It can also be used in multiple formats.


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Self Promotion
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The vision for my self identity is modern, yet timeless. The symbol is made from my initials "JP" and can be used within the wordmark or on its own. The typeface is a simple style so as not to look too old fashioned. The pattern used is contemporary for the current time, but can be changed without disrupting the integrity of the logo.
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